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Where strong heritage and clear vision merge.
We use our expertise and experience to make a positive impact on home ownership, now and for the future.
With a deep understanding of the housing market, we are empowered by expertise and education.
We create conversations about home ownership with our research and insights. We've got it covered.
Insights on first home buyers, refinancers, investors and the latest Australian housing market trends.
We're Helia.
2024 – Home Buyer Sentiment Report
Developed in partnership with CoreData, our 2024 report surveyed over 3,000 home buyers in Australia, providing valuable insights into the behaviours and attitudes of first home and additional property buyers. The report reveals that "cost of living" has overtaken "housing affordability" as the key barrier to home ownership.
2024 – Helia Spotlight
Our Helia Spotlight home buyer sentiment survey explores home buyer attitudes, behaviours and outlook in relation to home ownership in Australia. The current economic climate highlights the challenges prospective home buyers face in saving for a deposit. Home buyers are adopting innovative strategies and making notable sacrifices to achieve their goals.
2024 – Mortgage Broker Research Report
Our 2024 report in partnership with Mortgage and Finance Association (MFAA), explores mortgage broker perceptions of Lenders Mortgage Insurance (LMI), how mortgage brokers talk about LMI with their clients and how much home buyers currently know about LMI. The research highlights the vital role mortgage brokers play in demystifying LMI.
2023 – Home Buyer Sentiment Report
Our 2023 report explores home ownership in Australia and home buyer sentiment and behaviour across first home buyers, refinancers and investors. This year, home buyer desire and pursuit of home ownership remains strong whilst the housing market continues to defy expectations. Home buyers are adjusting their spending habits and exploring alternative pathways to ownership.
2023 – Helia Spotlight - July
Our second edition of the Helia Spotlight pulse survey exploring home buyer sentiment. Home buyers are exploring all options to unlock the door to home ownership: from considering ‘starter’ homes, tapping into alternative pathways and connecting with mortgage brokers to help them get into the market.
2023 – Helia Spotlight - April
Our first edition of the Helia Spotlight - our home ownership pulse survey explores the perspectives of home buyers. More first time buyers are making shifts to buy a 'starter' property and get into the market whilst awareness of LMI is strong.
2022 - Helia First Home Buyer Report
Our fourth edition of The Helia First Home Buyer Report explores first home buyer attitudes, behaviours and pathways towards home ownership. This year, first home buyers are playing a ‘waiting game’ as home buying FOMO lessens as interest rates continue to rise.
2022 - The Customer Owned Advantage Report – COBA Report
Our collaboration with COBA (Customer Owned Banking Association) exploring customer insights into the challenges and opportunities for the Customer Owned Banking sector.
2021 - First Home Buyer Report
Our third edition of First Home Buyer Report examines perspectives of Australian first home buyers and the major factors shaping their pathway to home ownership.